FLORALXM is a premium experiential floral studio specializing in large-scale installations for experiential marketing, brand activations, and immersive environments.
Led by award-winning, celebrity florist Roberto Gonzalez, the studio designs florals as architectural moments, not décor. Every installation is intentional, spatial, and built to stop people in their tracks.
Our work lives at the intersection of florals, production, and experiential strategy, guiding the guest journey and performing beautifully in high-visibility settings.
WHY WE STARTED
Designed for Real-Floral Execution
FLORALXM was built to address a common challenge in experiential design. Strong visual concepts often lose impact when production and logistics are overlooked.
By approaching florals with the same planning, coordination, and spatial awareness as large-scale brand environments, we ensure each installation maintains its integrity from concept through install.
WHY FLORALXM
Two Disciplines.
One Seamless Experience.
At FLORALXM, florals are never an afterthought. They are a core storytelling tool.
Each project begins with understanding the brand, the space, and how people will move through it. From there, we design installations that feel immersive, purposeful, and emotionally engaging.
We focus on:
• Scale and spatial impact
• Guest flow and interaction
• Visual moments designed for social sharing
• Seamless production and execution
Every build is custom. Every detail is intentional.
MEET THE TEAM
One Team, From Concept to Install
Creative Direction
Led by award-winning floral designer Roberto Gonzalez, whose sculptural, design-forward approach shapes the aesthetic, materiality, and visual impact of every FLORALXM installation.
Production & Execution
Production strategy and logistical oversight are guided by the experiential expertise behind JeddXM, bringing a producer’s mindset to every decision and ensuring each installation is buildable, installable, and execution-ready.
Together
This collaboration bridges creative vision and production reality, delivering seamless experiences from concept through install.
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